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This word helps tell the visitor that they should be doing something in the present moment and without further delay. “Shop with us now.” They could shop with you tomorrow or next week but they should be shopping with you now. “Now you can learn all of my secrets.” You’re saying that they haven’t been able to learn your secrets but now they can so they probably should. This word helps to make someone feel like they’re taking action to become a part of something. “Join the fastest growing network of singles.